Top of Mind: Hone in on Storytelling, Video Content, and Communications Plans

Top of Mind Must Reads for the Week of November 27, 2017

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

The Five Parts of Brand Storytelling to Include Every Time – Spin Sucks

Gini Dietrich breaks down the five key elements to good brand storytelling, and tells you how to take one interesting tidbit and apply it to crafting a compelling narrative.

What to Do After You Press Record: A Formula for Videos People Love – Content Marketing Institute

Useful tips on how to create dynamic video content that keeps people coming back for more, just by following a nine-step formula.

Why Gen Z Expects Emotionally Intelligent Workplaces – PRWeek

A thoughtful discussion of modern emotional expression, and how digital natives of Generation Z will be demanding more in-person connection at work than through screens.

The 16 Things Every Communications Plan Should Include – Spin Sucks

Being concrete in your communications plan will help you to create goals, set expectations, and commit to the process that leads up to great results.

3 Ways Writers Can Find Their Voices – PR Daily

Whether you’re writing for yourself or for a company, identifying guidelines for your writing voice will foster creativity and comfort in letting the content flow.