Challenge: Solidify Dolby’s reputation as the world leader in audio and pave Dolby’s entry into the automotive market
Strategy: Mount a ‘Surround in Motion’ campaign for Dolby’s In-Car Stereo technology
Tactics: Advance interviews, press conference with auto and consumer electronics press at CES show, webcast, articles, press kit
Benefits: Press coverage among all top business, auto and consumer electronics publications, including The New York Times, Chicago Tribune, San Jose Mercury-News, San Francisco Chronicle, Associated Press, Car Sound, Motorway and EE Times
