CONTENT MARKETING/CONTENT PR
What kinds of content marketing and content PR services does Martell offer?
What is Content PR? Content PR allows you to tell your company story. You take control, become your own ‘publisher’ using your website and social channels. With content PR, you write, target and place your content, such as articles and blog posts, with media. Then, you share that content with others through social media or your company newsletter. You will know your content PR strategy is working because valuable, original content is rewarded with awareness and interest in the form of links, SEO, and Domain Authority.
- Copywriting for websites, microsites and landing pages
- Customer case studies
- Writing and placing contributed articles, guest opinion blog posts, thought leadership pieces
- Ads for promotional campaigns
- Email promotion campaigns
- Blogging programs: company blog posts, editorial calendar, guest posts, external contributed posts
- Content marketing assets: white papers, ebooks
- Scripts for video and audio
- Competitive content audits