Social Media
LinkedIn Lessons Series
A Series Preview Clients ask us questions about LinkedIn all the time. Questions like ‘How do we get more engagement? What’s the right posting schedule? How do we improve our company page?’ So, we decided to create a series of LinkedIn lessons. Our hope is that these will guide you toward better a better LinkedIn… [Read More]
Connect More, Broadcast Less
Takeaways from Social Media Marketing World 2019 We sat down with our friend, Meghan Martin, who is a co-founder of Green Loop Marketing, and talked about the key takeaways from this year’s Social Media Marketing World conference. Colleen: What were the big differences between last year and this year’s Social Media Marketing World (SMMW) conference?… [Read More]
PR Predictions for 2019
It’s time for crystal ball gazing and highlighting what the predictions are in the world of PR, content and social media. Here are a few of our forecasts: The need for PR metrics and ROI increases more than before. If you aren’t measuring your performance on a weekly or monthly basis, now is the time… [Read More]
Q&A: Ideas on Using Video?
PR Problem Solvers Q&A Blog Series Question: I know that video is very popular these days. I’m wondering what are some ways that my company can start using video in social media and marketing programs? Signed, Ideas on using video Answer: Dear Ideas on using video: If you haven’t used video yet in your marketing… [Read More]
Q&A: What are the Best Practices for Twitter?
PR Problem Solvers Q&A Question: Should I create multiple Twitter accounts for all my company’s products? I work for a company that is the umbrella organization and we have a ton of programs underneath it. Back in 2009 when we all started using social media more, the prevailing wisdom was to have one Facebook page for… [Read More]
Top of Mind: LinkedIn Video, PR Conversations, and Your Social Bubble
Top of Mind Must Reads for the Week of April 16, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind: 360-degree Video, Social Media Myths, and Pizza Drones
Top of Mind Must Reads for the Week of April 9, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Social Marketing is All About Quality and Engagement
Social Media Tips and Tricks from Down Under As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Michelle Henson, owner of Operite, a marketing consultancy in Australia, about what… [Read More]