by Colleen Martell | Aug 28, 2023 | Branding, Public Relations, Social Media
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Colleen Martell | Jan 15, 2020 | Content marketing, Public Relations, Social Media
2020 Predictions It’s the year 2020 and it’s that time for predictions on what we see happening in the world of PR, content marketing and social media. What can we expect to see in 2020? Often predictions reflect the hope of what might come to pass as well as the...
by Colleen Martell | Oct 1, 2019 | Social Media
LinkedIn Lessons: The Best Practices of LinkedIn Founder Reid Hoffman Reid Hoffman, who co-founded the professional networking site LinkedIn in 2003, sold the platform to Microsoft in 2016 for $26.2 billion in cash. He was already rich: he was an early employee at...
by Colleen Martell | Sep 15, 2019 | Public Relations, Social Media
Sponsored Content, a Trusted Advertising Tactic, is now a PR Tool Sponsored content. Native ads. Pay-for-play. Advertorials. No matter which moniker you use, this kind of advertising – a hybrid between a traditional ad and editorial — is what the PR community...
by Colleen Martell | Aug 14, 2019 | Social Media
LinkedIn Lesson Number 2: When – and How Often – to Post? Does it really matter when you post to LinkedIn? Well, yes, it turns out. The data scientists at Sprout Social, the Chicago-based social-media management company, recently analyzed their client engagement...
by Colleen Martell | Aug 14, 2019 | Public Relations, Social Media
LinkedIn Lesson Number 1: Make #Hashtags a #Habit On LinkedIn, you follow your connections. You might follow LinkedIn-identified influencers like Bill and Melinda Gates. And you might also follow business topics suggested by LinkedIn’s algorithm. But, just like on...
