Reverse engineering of a successful PR trend pitch At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies represents a trend.” The reporter’s words came back to me a… [Read More]
Requirements for Connected Toys and Smart Home Products in the Age of the Internet of Things When the US Senate, the Federal Trade Commission (FTC), the FBI and the European Union all focus at once on security and privacy in the Internet of Things (IoT), it’s time for manufacturers of connected products to read that… [Read More]
Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]
Tomorrow, May 1, I go back to school. I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.” And, I can’t wait to see what the next generation of PR students will be like. This is the 9th annual… [Read More]
“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology. They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]
Want to know the secret to a great PR pitch? Make it short, relevant and interesting! Make it short. Editors, whether they cover lifestyle, health or high technology, all receive hundreds of email pitches in a week. They can sniff out a good pitch in seconds. If your subject line doesn’t grab their attention, they… [Read More]
