Develop main content themes for your company’s LinkedIn posts. Then create content in a variety of formats, video, survey, posts, interveiws, etc. to meet the needs of your audience. Try adopting the 30-60-10 rule as well.
It’s time for crystal ball gazing and highlighting what the predictions are in the world of PR, content and social media. Here are a few of our forecasts: The need for PR metrics and ROI increases more than before. If you aren’t measuring your performance on a weekly or monthly basis, now is the time… [Read More]
It’s no secret that the media landscape has changed and reporters no longer can cover companies in their beat the same way they did 5 years ago, 10 years ago, etc. Most reporters are struggling to keep their heads above water, with many more demands placed on their time. This landscape continues to change the… [Read More]