Blogging
Top of Mind: Facebook Changes, Struggling News, and Editorial Organization
Top of Mind Must Reads for the Week of January 29, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind: PR Responsibilities, Influencer Guidelines, and Writing Like a Pro
Top of Mind Must Reads for the Week of January 15, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind: Hone in on Storytelling, Video Content, and Communications Plans
Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind: Social Media Analytics, Entrepreneurs, and Millennials
Top of Mind Must Reads for the Week of October 23, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]
Top of Mind Must Reads for the Week of June 26, 2017
Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. PODCASTS One of the best podcasts we listened to this week was the Business of Story podcast with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing… [Read More]
Top of Mind Must Reads for the Week of June 5, 2017
It’s already June and where are you on your goals for 2017? It’s time to re-evaluate and strategize before another six months goes by! A few of the articles this week can help you do that. Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and… [Read More]
How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness
As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]
Top of Mind: Must-Reads for the Week of May 22, 2017
Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. A Guide to Working With Instagram Influencers, Entrepreneur Sponsored posts should be disclosed. A Guide to Remarketing on LinkedIn, Social Media Examiner LinkedIn Matched Audiences lets you send marketing messages based… [Read More]
How HCS Manages their Social Media Program for Multiple Brands–Part One
“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha… [Read More]