Top of Mind Must Reads for the Week of November 27, 2017
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Projections by Frost & Sullivan emphasize the importance connected devices will have, with another 20 billion forecasted over the next four years, compared to the decline of personal computers and smartphones.
Take a look at these infographics on the knowledge, skills, and abilities of the young PR work force for insight into which areas are worth investing in.
This article provides areas to focus on to give concrete feedback of your social media growth. Use these practices to determine awareness, perception, benchmarks, and your status within the market.
Kayla Lee lays out several creative step-by-step guides to strengthen relationships with prospective clients and add value to sales efforts. These are great ways to set yourself apart as someone who really cares, with a valuable service to offer!
Also from Foundr is a free ebook to guide you through identifying your target audience on Instagram and crafting your own campaigns based off of data from case studies. Tap into your visual potential to ramp up your revenue!