Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

Top of Mind Must Reads for the Week of March 12, 2018

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

4 Ways Communicators Can Save Time — Ragan

If you’ve woken up today feeling the effects of daylight saving time, consider these tactics to help your productivity spring forward. Saving yourself some time later on might make up for that lost hour of sleep…

SEO Cheat Sheet: Best Practices for On-Page Optimization — Marketo

The two main components of an SEO strategy are a content marketing plan and a good engagement platform. This cheat sheet breaks down on-page optimization and provides tips to help you launch yourself to the top with less effort and more continuous, measurable results.

Master the Art of Influence — Persuasion as a Skill and Habit — First Round Review

You might want to brush up on your rhetoric skills (“the art of effective or persuasive speaking or writing”) – whether your idea is the best there ever was, or still has some kinks that need to be worked out, use these pointers to make CEOs and investors fall in love with it. Make it easy for them – providing comparisons and reference points are some sure-fire ways to get people on board.

7 Social Media Features You Should Be Using … But Probably Aren’t — PR20/20

Now more than ever, social media is crucial to lead generation via paid ads, and social platforms are constantly unveiling innovative features and tools to help businesses utilize their product in creative ways. Here are some of the latest advancements you can use to improve your social strategies, and keep your business fresh and relevant.

Content Marketing vs Inbound Marketing — Impulse Creative

Content marketing is the action of creating the content that fuels inbound marketing and everything that involves. Inbound marketers attract, convert, close based on those relevant and consistent messages. Learn how to tackle the two sides of the coin and their grey area, and how to do it efficiently with your team.