Top of Mind Must Reads for the Week of February 26, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Do Women’s Networking Events Move the Needle on Equality? — Harvard Business Review
Women in tech – here is hard data on the benefit of attending conferences for women. After examining the long-term effects of uniting women, the effects found on the financial outcomes and intellectual outcomes were surprisingly significant. The value of understanding that you are not alone in your experience, and being able to learn how to better pursue your success, is something all employees and CEOs should seek.
How to Easily Create Videos From Blog Posts — Social Media Examiner
We know you’ve been working on improving your evergreen content, and this step-by-step guide will direct you as you convert your content to video. This doesn’t require you to be under the spotlight, but instead highlights the information you want to share, using Google Slides. It’s an accessible way for many marketers to get comfortable with the medium, and of course provides the ease of editing with others on your team.
Remember when we talked about using the PESO model to improve your PR content? This article is like that – but on steroids. Listen, you can handle it. It walks through specific methodology to ensure your content is crafted well and shared effectively. Pay attention to the takeaways, and we bet you’ll come away feeling less overwhelmed and more encouraged.
Not all of these changes to LinkedIn’s desktop site stand out as different, but you’ve probably felt the difference while browsing and posting on the site. Trending algorithms, chatbots, and publishing interfaces are becoming more savvy, so read on to learn what this means for marketers trying to better reach their professional audience.
As time-consuming as it can be, tracking these important aspects of an influencer’s unique presence on social media are so necessary. Their follower count and analytics alone won’t tell you the whole story, so use this list to help you identify whether the influencer is right for your brand, and has the ability to take your message and bring it to life.