Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and marketing and communications toolkit.
Top of Mind: Must-Reads for the Week of Sept. 11, 2023
- AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers– WSJ
- Generative AI poses challenges and opportunities. AI tools combat brand safety issues, helping analyze digital content and ensure it aligns with brand guidelines. But, human oversight remains essential.
- Don’t Leave Generative AI for Customer Experience and Marketing on Autopilot – CMSWire
- Balancing AI with human oversight can lead to better customer experiences, such as identifying customer needs and enhancing product choices. Prioritizing customer understanding is key.
- This Is the Real Reason Why Your Marketing Isn’t Resonating | Entrepreneur
- Embracing a clear niche is crucial for attracting suitable clients, enhancing branding, and reducing competition.
- Using public relations to boost your SEO– SBN
- Shared keywords, backlinks, influencer partnerships, and active social media engagement improve search rankings and drive web traffic, strengthening the PR-SEO relationship for enviable results.
- Beyond the Numbers: Building a Successful Wine Influencer Collaboration – Wine Industry Advisor
- Influencer marketing focuses on social media engagement. Transparency is crucial, and building long-term relationships with influencers is essential for compelling content. (Not just for wine marketers!)