Public Relations
Sep 6, 2018

Q&A: What is Your Best PR Tip?

PR Problem Solvers Q&A Blog Series

Best PR Tip

Image: John Schnobrich, Unsplash

Question:  What is the best PR tip you like to recommend?


PR Tip


Dear PR Tip:

For every piece of content you create or press release you write, find a way to repurpose that into 3 other pieces that can be published.


[bctt tweet=”Repurpose your #PRcontent into at least 3 other pieces that can be published. Repurposing your PR content increases your PR outcomes.” username=”MartellComm”]

Turn that press release into:

  • a blog post
  • repurpose the info into a contributed article
  • use it as the basis for a viewpoint opinion piece
  • write a feature release
  • turn that press release into a short video
  • use the press release to create a unique pitch for your top reporter or influencer
  • create a social media campaign with links to your supporting materials highlighted in the press release
  • write a Q&A blog post of your company president or vice president of marketing talking about the announcement
  • develop a speaking abstract for a top conference or show based on the news from your press release

By doing always repurposing your content, you are increasing your PR outcomes.

Q&A PR Problem Solvers martellprSend your PR, social media or content questions to with the subject line: PR Problem Solvers. Check back often to see the answer to your question, as well as what others have asked.