PR Problem Solvers Q&A Blog Series
Question: What is the best PR tip you like to recommend?
Dear PR Tip:
For every piece of content you create or press release you write, find a way to repurpose that into 3 other pieces that can be published.
[bctt tweet=”Repurpose your #PRcontent into at least 3 other pieces that can be published. Repurposing your PR content increases your PR outcomes.” username=”MartellComm”]
Turn that press release into:
- a blog post
- repurpose the info into a contributed article
- use it as the basis for a viewpoint opinion piece
- write a feature release
- turn that press release into a short video
- use the press release to create a unique pitch for your top reporter or influencer
- create a social media campaign with links to your supporting materials highlighted in the press release
- write a Q&A blog post of your company president or vice president of marketing talking about the announcement
- develop a speaking abstract for a top conference or show based on the news from your press release
By doing always repurposing your content, you are increasing your PR outcomes.
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