Content marketing // Marketing // Public Relations // Social Media
Jan 8, 2018

Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

Why Marketers Shouldn’t Shy Away From Long-Form Content — Marketo

With attention spans shrinking, is long-form content actually worth it? The tips here on how to format your content so you make the most of ideas can help you stop worrying about how to frame what may feel like overwhelming information. Most of these are also pretty applicable to creating video content.

“Why Did My SEO Ranking Drop?” How to Find and Fix Falling Blog Posts Before It’s Too Late — HubSpot

Your one-stop, fixer-upper for blog posts with falling Google rankings. Speaking of attention span, take some time to read through this detailed guide that takes all the mystery out of SEO. It’s guaranteed to save you time in the future. 

Is Your Video Storytelling Strategy Derailing Your Brand? — Social Media Explorer

Your video strategy should start with revisiting the basics of your “voice” to inform your content. Remember though that it’s not just about what you say, but how you say it. If your method of presenting is these tips/stories is tedious, then the ineffective communication could keep you from reaching your goals.

3 Powerful Graphic Design Tools for Busy Marketers — Social Media Examiner

With plenty of designs and templates, these sites should be bookmarked for the next time you need quick and easy social media graphics. Some have paid plans, but what they offer for free is still great to have. No, one of them is not Canva.

12 of the Sassiest Brands on Social Media — HubSpot

Don’t piss off Tesco Mobile. Look no further for examples of crystal clear brand voice – let yourself play more with your brand’s personality to perfect your communication. If these social media managers were actors getting into character, they would have Oscars.