Content marketing // Public Relations // Social Media
Nov 27, 2017

Top of Mind: Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

Connected Devices Projected To Reach 20 Billion This Year; PC Takes A Back Seat – MediaPost

Projections by Frost & Sullivan emphasize the importance connected devices will have, with another 20 billion forecasted over the next four years, compared to the decline of personal computers and smartphones.

PRSA/IPR Study Examines Skills Range of Entry-Level PR Practitioners – Agility PR

Take a look at these infographics on the knowledge, skills, and abilities of the young PR work force for insight into which areas are worth investing in.

Calculating the ROI of Brand Awareness on Social Media – Hootsuite

This article provides areas to focus on to give concrete feedback of your social media growth. Use these practices to determine awareness, perception, benchmarks, and your status within the market.

4 Creative, Lesser-Known Tactics I Used To Increase Revenue 200% – Foundr

Kayla Lee lays out several creative step-by-step guides to strengthen relationships with prospective clients and add value to sales efforts. These are great ways to set yourself apart as someone who really cares, with a valuable service to offer!

How to Get Your First 10,000 Instagram Followers – Foundr

Also from Foundr is a free ebook to guide you through identifying your target audience on Instagram and crafting your own campaigns based off of data from case studies. Tap into your visual potential to ramp up your revenue!