Social Media
Aug 25, 2017

Using Live Videos for Storytelling on Social Media

Q&A with Kelcie Scott of Snooze an A.M. Eatery


Kelcie Scott

Kelcie Scott


As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other.

We spoke with Kelcie Scott, who works in social media marketing at Snooze in Denver and talked about her role at this energizing breakfast and lunch restaurant.


QUESTION: Tell us about Snooze an AM Eatery. We hear it is a cult phenomenon!

Kelcie:  Snooze an AM Eatery is a breakfast and lunch restaurant that was started in Denver and now has locations in Colorado, Texas, Arizona and California. At Snooze, we believe life is for living and each person and each day is worth celebrating. Our mantra is “it only takes a moment to make a difference.”


Why did you decide to go to SMMW17 and what were your expectations for the show?

Kelcie: I signed up for SMMW17 because my boss said that it was amazing. I was going to the conference, hoping to gain a stronger understanding of social media, and learn how I could elevate the social media for Snooze. Our marketing team is a two person team, in charge of the social media for 20(ish) restaurants. We’re always looking for better ways to connect with all of our guests.

QUESTION:  What did you learn at SMMW17 that you can now apply to your company’s challenges (or opportunities)?

Kelcie: We’ve really started utilizing live videos to tell more of our stories. We’ve also started sharing and creating stories for Instagram stories more regularly. We feel as though we have a LOT of stories that people don’t know about, and social media gives us the opportunity to show individuals what each Snooze location is doing, and what Snooze is doing as a whole. Mostly, we probably gave ourselves more work! But it certainly feels worth it!

snooze facebook

Snooze’s Facebook page highlights Bacon Day!

QUESTION:  What social media tactic do you want to try but haven’t yet?

Kelcie:  We’re still working on proving that there is a correlation to people seeing something on our social media and coming in to eat. We want to make that connection, that the pictures and videos and posts do get people in and eating with us. It’s been a little harder said than done, but we certainly feel this is a space we have room to grow.


QUESTION: What tip do you have for folks that are just starting out in social media?

  1. Learn how to take a good picture.
  2. Invest in a microphone.
  3. Check your spelling.
  4. Be sure that you’re tagging the right people.
  5. Know your audience and give them what they want.

These are all things you’re thinking, “Ya, ya, I know.” But they are things you must remind yourself about every single time. If you do that, you’re sure to make something happen!

Follow Snooze on these channels:





[bctt tweet=”Kelcie Scott from @SnoozeAMEatery talks about using live video. Bacon Day, anyone?” username=”MartellComm”]

You may also be interested in our other SMMW17 blog posts and attendee interviews: