Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.
- A Guide to Working With Instagram Influencers, Entrepreneur
Sponsored posts should be disclosed.
- A Guide to Remarketing on LinkedIn, Social Media Examiner
LinkedIn Matched Audiences lets you send marketing messages based on targeting and retargeting.
- Personal Branding for Introverts, Freelancers Union
There is an art to promoting your accomplishments.
- The Rise and (Maybe) Fall of Influencers, New York Times
Influencers are perceived as having a personal relationship with the thing they are selling.