Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. 
- 5 Reasons Why Your Business is Failing in Public Relations, www.inc.com
- The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org
- How to Leverage Facebook in Your B2B Public Relations — Meltwater, www.meltwater.com
- Public Relations For Dummies Cheat Sheet, dummies.com
- 8 Ways Marketing & Public Relations Can Work Better Together, business2community.com
- Public Relations is a ‘Snap’: How Brands are Using Snapchat to Cultivate Relationships | Institute for Public Relations, instituteforpr.org
This quote resonated with us in today’s digital marketing world:
“…show how digital marketing and PR integration can improve achievement of business goals,” advises Lee Odden, CEO of Top Rank Marketing. “Then sell the results with performance metrics that execs can appreciate.”