Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. I love this one tip to remember in today’s 24/7 newscycle:
“Your corporate response must move at the speed of Twitter,” says Gerard Braud who wrote the article about the United Airlines crisis in Ragan.com this week.
- 4 crisis communications lessons from United’s worst week ever, Ragan.com
- The Rise of WeChat. Why Western Brands Need to Sit Up and Take Note, DigitalDoughnut.com
- If Communications Were Easy, Everyone Would Do It Well, PR News
- Micro-Influencers Drive More Effective Ad Campaigns Than Top Creators (Report), TubeFilter
- 7 powerful SEO & management tools to make your social media efforts more effective, Marketingland.com
- Test Your Ability to Identify Fake News, Webinknow.com