What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology.  They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]

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What’s the Secret to a Great Pitch?

Want to know the secret to a great PR pitch? Make it short, relevant and interesting! Make it short. Editors, whether they cover lifestyle, health or high technology, all receive hundreds of email pitches in a week. They can sniff out a good pitch in seconds.  If your subject line doesn’t grab their attention, they… [Read More]

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