Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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Litmus Test–Is Your News Worthy Enough to be Covered?

How do you know if your news will be worthy of a story from an editor? You may be asking yourself if the news you have is interesting to an editor and if he or she will run the story.  There’s a litmus test that you need to run through with each story idea.  Since… [Read More]

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5 Tips to Help the Next Generation of PR Pros to Get Started in the Business

We’ve all been there. Fresh from college, with a brand new degree and looking for a job. What is the best way for new grads to get started in the business? Here are some pointers that you can use when you are talking with PR students that will be graduating soon. 1) Talk to your… [Read More]

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PR Pros Teach SJSU Students What “Real World PR” is in Silicon Valley at PR Day 2013

  Tomorrow, May 1, I go back to school.  I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.”  And, I can’t wait to see what the next generation of PR students will be like. This is the 9th annual… [Read More]

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What editors and publications are writing about your market? Do research to find out

Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market?  If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]

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(Part 2) Announce Your New Business to Local Media for $25 or Less

Part Two: I Have My List But Now What? DIY PR Send your press release in the body of an email (not as an attachment that can get stuck in a spam filter) with a brief personal note that tells the media person why their audience will be interested in your news. Ask if they’d… [Read More]

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What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology.  They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]

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4 Similarities between PR and Content Marketing

Is content marketing really a new tool in a marketer’s toolkit? Or is content marketing another way of looking at public relations?  Are content marketing and PR similar?  My co-workers and I talked about that in a call earlier this week. What’s the official definition of content marketing?  I checked with the Content Marketing Institute… [Read More]

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