Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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Top of Mind: Must-Reads for the Week of May 15, 2017

  Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Public Relations: To PR or not to PR?, Huffington Post. It only works if you have time to dedicate to growing your brand. The Role of Machine Learning in Public Relations, National.ca. The… [Read More]

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Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

“Prep or regret!” was the battlecry at Gini Dietrich’s “How to Use Data and Analytics to Prepare for a Crisis” session at Social Media Marketing World 2017. Dietrich runs Arment Dietrich, a digital marketing communications firm in Chicago, and is the lead blogger at SpinSucks.com.  In this day of alternative facts and tweets from President Trump… [Read More]

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Top of Mind: Must-Reads for the Week of May 1, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing:  It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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This Week’s Must Reads from the World of PR, Social Media, and Content Marketing

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. I love this one tip to remember in today’s 24/7 newscycle:  

“Your corporate response must move at the speed of Twitter,” says Gerard Braud who wrote the article about the United Airlines crisis in Ragan.com this week.

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Influencer Marketing: Not Just for the Big Brands

With social-media influencers making up an ever-increasing part of marketing budgets, maybe it’s time for your company to consider cultivating some influence, too? Kim Kardashian pitches products to her millions of social media followers. Grumpy Cat promotes everything from toys to Friskies cat food. Kim and the Cat are influencers who market products for brands… [Read More]

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Litmus Test–Is Your News Worthy Enough to be Covered?

How do you know if your news will be worthy of a story from an editor? You may be asking yourself if the news you have is interesting to an editor and if he or she will run the story.  There’s a litmus test that you need to run through with each story idea.  Since… [Read More]

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