Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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How to Pitch an Editor (If You Are a Small Business Owner)

Got a great small-business story idea? Want to pitch it to an editor but don’t know how?  There are some approaches you can take that will make an editor more likely to receive and perhaps follow up on your pitch. Here’s the scoop. Do your homework first First, make sure that the editor at your local… [Read More]

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