Colleen Martell, owner and principal, has worked in high-tech public relations since the early 1980s, for both PR agencies as well as companies. She determined that there was a better way to bring clients together with editors and analysts, so she started Martell Communications in 1994. Since then, Colleen has used her superior management skills to lead PR programs, projects and teams for consumer electronics and high tech clients such as Dolby Labs, SVTC Technologies, Etymotic Research, Analog Devices, VISA International, Mohr Davidow Ventures, Borland, and dozens of other technology companies. Before starting Martell Communications, Colleen was vice president of Rourke & Company, a Boston-based PR agency, for which she established the San Jose, Calif., office and brought new business to the agency. She worked with her clients to increase exposure with financial analysts, market research analysts, and the trade and business press.
Prior to Rourke & Company, Colleen managed a business unit as a group account manager at Franson, Hagerty & Associates, a PR agency in San Jose. She spent four years with Franson, working with numerous high tech clients in the graphics, networking, telecommunications, semiconductor, and software markets. On the corporate side, Colleen worked with two semiconductor companies, National Semiconductor and Integrated Device Technology (IDT), and a networking company, Vitalink Communications Corp. (now part of Network Systems). At Vitalink and IDT, she built the marketing communications departments, managing the advertising, public relations, trade show and literature functions.
She started her PR career at National Semiconductor, spending three years there handling product publicity. Colleen holds a bachelor’s degree in public relations, with a minor in business, from San Jose State University. She has also been an instructor in public relations at the University. Colleen lives in the Bay Area, close to the heart of Silicon Valley, with her husband and two sons.