Martell: PR Must Reads for Week of July 24, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.   Do Contacts Really Matter? Debunking the Media Relations Myth – Business2Community This is the age-old… [Read More]

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Top of Mind Must Reads for the Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

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Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

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HCS’s Successful Social Media Campaign for Social Change – Part Two

As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha DeMart, manager of communications and advancement,… [Read More]

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Top of Mind Must Reads for the Week of June 26, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. PODCASTS One of the best podcasts we listened to this week was the Business of Story podcast  with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing… [Read More]

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Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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Top of Mind Must Reads for the Week of June 5, 2017

 It’s already June and where are you on your goals for 2017? It’s time to re-evaluate and strategize before another six months goes by! A few of the articles this week can help you do that. Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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Top of Mind Must Reads for the Week of May 29, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Infographic: The Ways B2B Brands Are Reaching Customers in 2017, Hubspot B2B marketing follows customers to help them be successful and productive It’s Time to Take the Brand Out of Branded Content, Adweek… [Read More]

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Top of Mind: Must-Reads for the Week of May 22, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   A Guide to Working With Instagram Influencers, Entrepreneur Sponsored posts should be disclosed. A Guide to Remarketing on LinkedIn, Social Media Examiner LinkedIn Matched Audiences lets you send marketing messages based… [Read More]

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