Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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PR Pros Teach SJSU Students What “Real World PR” is in Silicon Valley at PR Day 2013

  Tomorrow, May 1, I go back to school.  I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.”  And, I can’t wait to see what the next generation of PR students will be like. This is the 9th annual… [Read More]

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What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology.  They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]

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What’s the Secret to a Great Pitch?

Want to know the secret to a great PR pitch? Make it short, relevant and interesting! Make it short. Editors, whether they cover lifestyle, health or high technology, all receive hundreds of email pitches in a week. They can sniff out a good pitch in seconds.  If your subject line doesn’t grab their attention, they… [Read More]

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