Top of Mind Must Reads for the Week of June 5, 2017

 It’s already June and where are you on your goals for 2017? It’s time to re-evaluate and strategize before another six months goes by! A few of the articles this week can help you do that. Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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Top of Mind: Must-Reads for the Week of May 22, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   A Guide to Working With Instagram Influencers, Entrepreneur Sponsored posts should be disclosed. A Guide to Remarketing on LinkedIn, Social Media Examiner LinkedIn Matched Audiences lets you send marketing messages based… [Read More]

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How HCS Manages their Social Media Program for Multiple Brands–Part One

“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha… [Read More]

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Top of Mind: Must-Reads for the Week of May 15, 2017

  Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Public Relations: To PR or not to PR?, Huffington Post. It only works if you have time to dedicate to growing your brand. The Role of Machine Learning in Public Relations, National.ca. The… [Read More]

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Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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Top of Mind: Must-Reads for the Week of May 1, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing:  It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]

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Top of Mind: Must-Reads for the Week of April 24, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Communicating with Chinese Co-workers: The Importance of Guanxi (Relationships) and Mianzi (Face), Institute for PR D-I-Y Public Relations Tips For Startup Entrepreneurs, Next Big What What Are the Best Practices in B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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This Week’s Must Reads from the World of PR, Social Media, and Content Marketing

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. I love this one tip to remember in today’s 24/7 newscycle:  

“Your corporate response must move at the speed of Twitter,” says Gerard Braud who wrote the article about the United Airlines crisis in Ragan.com this week.

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