Top of Mind: Public Failure, Captivating Stories, and What Not To Do on Twitter

Top of Mind Must Reads for the Week of March 19, 2018

Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.

MartellPR Top of Mind

Twitter Strategies That No Longer Work — Ragan

Lots of changes happening over in the Twittersphere, and what used to work then may not work now. Further, your social strategy may actually be hurting you – did you know that recycling content on a single account can get you suspended or terminated? Learn more about the do’s and don’t’s here.

How to Create Your Own Second Chance After a Public Failure — Entrepreneur¬†

PR professionals have to know how to handle crisis management effectively for their clients, but what if the failure is yours? Keep these simple steps in mind to help you stay calm and make the best of an unfortunate situation. 

Getting Started with Google Analytics [30 Minute Webinars] — Take Flyte

This webinar is a great approach to thoroughly utilizing Google Analytics with the ease of a guide walking you through it all. When I watch a webinar or tutorial, even about something I’m familiar with, I usually walk away with new or deeper insight than if I had just skimmed an article. If text is more your thing, the presentation and its details are also available for you to download.

The Five-Step Process for Creating Captivating Stories — Spin Sucks

One way we love to do PR strategy here at Martell Communications is to frame them through the lens of a big Hollywood production – what’s your log line? Who are your characters? This is a very effective way to help people understand what their business is trying to achieve. Use these pointers to help you craft your own creative story.

Why All the Bosses in Disney Movies Are Terrible — Inc.

Speaking of movies, our views of the workplace and our career motivations are actually influenced by things as innocent as the Disney movies you used to watch as a kid. The powers of media on minds young and old are more powerful than we may like to admit.

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