Top of Mind Must Reads for the Week of March 26, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Social Media Needs an Airbag — Spredfast
With great power comes great responsibility. A full 80% of people online are on social media, and with the recent data leaks discovered through Facebook, it’s time to look at where we stand with social. The networks need to be fully responsible for their platforms, and we as communicators should set the standard for others. Read on for more of Spredfast CEO’s Rod Favaron’s SXSW speech.
Despite severe measures by Instagram to cut out third-party services creating false engagement, there remain many influencers who will do whatever it takes to get brands’ attention. People use deceptive practices on pretty much every platform, but a good way to tell if they’re legit is if they only cultivate their content on one. Once you start picking up on these flags, fake influencers will be pretty easy to spot.
This Ingenious PR Strategy Will Improve Your SEO — Entrepreneur
Public relations is not just about press releases and news coverage – PR strategies directly affect SEO ranking and relevance, and more effectively target the intended audience. Use these techniques to build out your PR strategy, and watch your SEO grow.
Navigating the volatile world of cryptocurrency requires an acutely responsive and strategic communications approach, and it has more of an influence on PR tactics than you think. Learn how to use it to your advantage now to stand out to key players, and marry your traditional techniques to these new world ones.
Facebook groups can offer a positive experience for millions of people, but they have also become a global honeypot of misinformation, conspiracies, and harassment, and it could get worse. This article is an important and thorough analysis of exploitation and abuse embedded within a fragile network.