Top of Mind Must Reads for the Week of April 16, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Surrounding every successful individual are people who inspire, motivate, support and have a lot of patience. Here are the typical conversations PR pros have with people around them.
At the end of Day 1 of the #ZuckerbergTestimony, 5 themes stood out to Amanda Zantal-Wiener, easily summarized here. Talk about an incredible example of apologia theory, and what not to do – namely, don’t beat around the bush and provide clear answers for what you’re going to do next. Neither Zuckerberg nor the Senators seemed to fully grasp the main issues at play, but insights like these will be relevant as this is studied for years to come.
LinkedIn Adds Sponsored Video, Video for Company Pages — Social Media Today
LinkedIn’s new video format has many similarities to Facebook’s, and is already driving results: “over 700 advertisers…have tested video for Sponsored Content to highlight not only their products and services, but also their company mission, customer success stories, and thought leadership content. …LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.” With their integrated Conversion Tracking tool, it looks well worth spending some ad money on LinkedIn video.
For social media to work for your business and reward you with more connections, it should be an arm of your overall business marketing strategy that increases credibility, but not a crutch. Here are some concrete ways to build connections beyond social media, and how to make your posts more personally impactful.
8 PR Superstitions To Avoid — PR Daily
If you were just trying to hide from the world on Friday the 13th, it’s okay, you can come out now. Shrug off these other myths (ever been told “We need to get a headline in Forbes!”?) and get back to being the firecracker PR pro who ain’t afraid of no ghosts. Watch out for ladders though.