Asking Questions – An Important Tool to Use in PR

Recently, I asked the students in my PR190 Media Publicity Writing class at San Jose State University this question:  When you start your first PR or communications job, what is the one thing that you should remember to do? I had expected to get an answer of “It’s important to always ask questions in meetings. Speak… [Read More]

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Social Media Analytics, Entrepreneurs, and Millennials

Top of Mind Must Reads for the Week of October 23, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Should You Build an Online Newsroom? Yes!

Are you wondering if you should build an online newsroom?  The answer is a resounding “Yes!” according to TEK Group, in their Online Newsroom Survey Report.  Their survey found that 97% of journalists consider an online newsroom important. “In the past three years, there has been an explosion in the amount of traffic coming to online newsrooms,” says… [Read More]

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