PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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Top of Mind: Must-Reads for the Week of May 22, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   A Guide to Working With Instagram Influencers, Entrepreneur Sponsored posts should be disclosed. A Guide to Remarketing on LinkedIn, Social Media Examiner LinkedIn Matched Audiences lets you send marketing messages based… [Read More]

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How HCS Manages their Social Media Program for Multiple Brands–Part One

“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha… [Read More]

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Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

“Prep or regret!” was the battlecry at Gini Dietrich’s “How to Use Data and Analytics to Prepare for a Crisis” session at Social Media Marketing World 2017. Dietrich runs Arment Dietrich, a digital marketing communications firm in Chicago, and is the lead blogger at SpinSucks.com.  In this day of alternative facts and tweets from President Trump… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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From Us to You: Nuggets of Social Media Conference Gold

Top 10 Takeaways from SMMW17

We were among the 4,000 people who attended the fabulous Social Media Marketing World (SMMW) conference in San Diego March 22-24. In terms of star power, this conference has it!  Speakers included “social celebrities” Guy Kawasaki, Mari Smith, Scott Monty, Jay Baer, Ann Handley, Michael Stelzner, Michael Hyatt, Amy Porterfield, Chris Brogan, Mark Schaefer, Sandy Carter, Lee Odden and many others whose names you might recognize.

If you missed the event this year, no worries. We’ve brought back some shiny gold nuggets of ideas for you. Here are our 10 takeaways: […]

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Influencer Marketing: Not Just for the Big Brands

With social-media influencers making up an ever-increasing part of marketing budgets, maybe it’s time for your company to consider cultivating some influence, too? Kim Kardashian pitches products to her millions of social media followers. Grumpy Cat promotes everything from toys to Friskies cat food. Kim and the Cat are influencers who market products for brands… [Read More]

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5 Tips to Help the Next Generation of PR Pros to Get Started in the Business

We’ve all been there. Fresh from college, with a brand new degree and looking for a job. What is the best way for new grads to get started in the business? Here are some pointers that you can use when you are talking with PR students that will be graduating soon. 1) Talk to your… [Read More]

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