Using Live Videos for Storytelling on Social Media

Q&A with Kelcie Scott of Snooze an A.M. Eatery     As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Kelcie Scott, who works in social media marketing at… [Read More]

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Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

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How HCS Manages their Social Media Program for Multiple Brands–Part One

“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha… [Read More]

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Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

“Prep or regret!” was the battlecry at Gini Dietrich’s “How to Use Data and Analytics to Prepare for a Crisis” session at Social Media Marketing World 2017. Dietrich runs Arment Dietrich, a digital marketing communications firm in Chicago, and is the lead blogger at SpinSucks.com.  In this day of alternative facts and tweets from President Trump… [Read More]

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Part 2: Editing Videos on Your Smartphone (SMMW17)

In Part 2 of “Tips on How to Create Great Videos with a Smartphone (SMMW17),” we will talk about editing your video using your smartphone. As I mentioned in Part 1, one of the best workshops during Social Media Marketing World ‘17 was by Justin Brown, from PrimalVideo.com […]

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