MartellPR SMMW

Striving for Engagement Over Followers

Green Loop Marketing’s Meghan Martin Forms Communities Through Social As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Meghan Martin, from Green Loop Marketing, who spoke with us about being… [Read More]

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MartellPR SMMW

Using Social Media to Promote Brands in Outdoor Markets

Verde’s Laura Friedland Creates Authentic Connections via Social Media As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laura Friedland, Account Manager for Verde Brand Communications in Boulder, Colorado, and… [Read More]

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HCS’s Successful Social Media Campaign for Social Change – Part Two

As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha DeMart, manager of communications and advancement,… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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Tips on How to Create Great Videos with a Smartphone (SMMW17)

One of the best workshops I attended during Social Media Marketing World ‘17 was by Justin Brown, from PrimalVideo.com. His session was great because he introduced us to a step by step process to producing videos using your smartphone. “Use the gear that you have with you,” said Brown.  The best part of this workshop… [Read More]

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