Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

Share

Top of Mind Must Reads for the Week of June 26, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. PODCASTS One of the best podcasts we listened to this week was the Business of Story podcast  with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing… [Read More]

Share

Top of Mind Must Reads for the Week of June 19, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. An explosion of online video could triple bandwidth consumption again in the next five years? – Recode Video will make up 82 percent of all internet traffic in 2021, Cisco says The role… [Read More]

Share

Top of Mind: Must-Reads for the Week of May 1, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing:  It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]

Share

4 Reasons Why You Should Write a Business Blog

Clients often wonder why they should start a business blog. Their biggest question is “how does a blog lead to more sales?”  Well, as all good PR people know, it’s about building relationships with your customers and prospects.  Provide interesting content and the leads and sales will come after that. 1)      You are the expert…. [Read More]

Share