by Colleen Martell | Oct 2, 2018 | Public Relations
PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even...
by Colleen Martell | Sep 10, 2018 | Public Relations
PR Problem Solvers Q&A Blog Series Question: What are the key things that a reporter is looking for before he or she decides to do a story? I want to explain those requirements to my marketing department. Signed, What reporters want Answer: Dear What...
by Colleen Martell | Apr 27, 2013 | Public Relations
Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market? If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a...