Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Asking Questions – An Important Tool to Use in PR

Recently, I asked the students in my PR190 Media Publicity Writing class at San Jose State University this question:  When you start your first PR or communications job, what is the one thing that you should remember to do? I had expected to get an answer of “It’s important to always ask questions in meetings. Speak… [Read More]

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Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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Litmus Test–Is Your News Worthy Enough to be Covered?

How do you know if your news will be worthy of a story from an editor? You may be asking yourself if the news you have is interesting to an editor and if he or she will run the story.  There’s a litmus test that you need to run through with each story idea.  Since… [Read More]

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5 Tips to Help the Next Generation of PR Pros to Get Started in the Business

We’ve all been there. Fresh from college, with a brand new degree and looking for a job. What is the best way for new grads to get started in the business? Here are some pointers that you can use when you are talking with PR students that will be graduating soon. 1) Talk to your… [Read More]

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PR Pros Teach SJSU Students What “Real World PR” is in Silicon Valley at PR Day 2013

  Tomorrow, May 1, I go back to school.  I’m headed back to my alma mater, San Jose State University, as a guest speaker on high-tech PR for “PR Day 2013, Real World: Silicon Valley.”  And, I can’t wait to see what the next generation of PR students will be like. This is the 9th annual… [Read More]

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What editors and publications are writing about your market? Do research to find out

Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market?  If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]

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(Part 2) Announce Your New Business to Local Media for $25 or Less

Part Two: I Have My List But Now What? DIY PR Send your press release in the body of an email (not as an attachment that can get stuck in a spam filter) with a brief personal note that tells the media person why their audience will be interested in your news. Ask if they’d… [Read More]

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What’s More Important–Having Relationships with Editors or a Good Story to Pitch?

“Do you have relationships with the editors that cover our technology? “That is the question start-up companies often ask when they are creating or using new, unique technology.  They think that their PR agency needs to have prior relationships with the editors that cover that technology. However, in our experience, it often doesn’t matter if… [Read More]

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