Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Have PR Tools, Will Work Efficiently

Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit?  There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]

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Top of Mind Must Reads for Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

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You Oughta Be in Pictures

These days, dear clients, it’s not enough to simply “put out a press release.” You’ve gotta be in pictures. Journalists who responded to the 2017 Cision State of the Media Report survey said they are more likely than before to use images, videos, infographics and multimedia than plain-old data. The media people who participated in the… [Read More]

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(Part 2) Announce Your New Business to Local Media for $25 or Less

Part Two: I Have My List But Now What? DIY PR Send your press release in the body of an email (not as an attachment that can get stuck in a spam filter) with a brief personal note that tells the media person why their audience will be interested in your news. Ask if they’d… [Read More]

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What’s the Secret to a Great Pitch?

Want to know the secret to a great PR pitch? Make it short, relevant and interesting! Make it short. Editors, whether they cover lifestyle, health or high technology, all receive hundreds of email pitches in a week. They can sniff out a good pitch in seconds.  If your subject line doesn’t grab their attention, they… [Read More]

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Best Ways to Approach Bloggers

Working with bloggers is different than traditional editors so it’s good to review best practices.  These 6 tips are a refresher for some folks but others are just now starting to pitch to bloggers.   Here are the PR tips for approaching bloggers: 1)  Bloggers should be regarded as experts.  Unlike traditional editors who are often… [Read More]

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