Increasing Blog Subscribers, Startup Marketing, and Optimizing PR

Top of Mind Must Reads for the Week of November 13, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Asking Questions – An Important Tool to Use in PR

Recently, I asked the students in my PR190 Media Publicity Writing class at San Jose State University this question:  When you start your first PR or communications job, what is the one thing that you should remember to do? I had expected to get an answer of “It’s important to always ask questions in meetings. Speak… [Read More]

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Martell PR Must Reads for the Week of Aug 7, 2017

Top of Mind Must Reads for the Week of August 7, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Must-Reads for the Week of May 8, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. The key takeaway this week comes from US Daily Review and it’s a statement that we all know, but need to remember more: “Public relations creates something that ads cannot: credibility.”  … [Read More]

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How to Pitch an Editor (If You Are a Small Business Owner)

Got a great small-business story idea? Want to pitch it to an editor but don’t know how?  There are some approaches you can take that will make an editor more likely to receive and perhaps follow up on your pitch. Here’s the scoop. Do your homework first First, make sure that the editor at your local… [Read More]

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