What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]

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Top of Mind Must Reads for Week of July 3, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.  When to Send Article Pitches and Other Important Emails – Copyblogger Avoid Mondays and Fridays! Compare Free Headline Analyzer Tools – Dlvr.IT  Headlines require careful analysis to grab your reader’s attention and maintain it…. [Read More]

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