Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Have PR Tools, Will Work Efficiently

Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit?  There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]

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PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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