Top of Mind: Tracking Costs, Adapting to Video, and Social Strategy

Top of Mind Must Reads for the Week of February 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Facebook Changes, Struggling News, and Editorial Organization

Top of Mind Must Reads for the Week of January 29, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

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HCS’s Successful Social Media Campaign for Social Change – Part Two

As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha DeMart, manager of communications and advancement,… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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Top of Mind Must Reads for the Week of May 29, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Infographic: The Ways B2B Brands Are Reaching Customers in 2017, Hubspot B2B marketing follows customers to help them be successful and productive It’s Time to Take the Brand Out of Branded Content, Adweek… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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