Hone in on Storytelling, Video Content, and Communications Plans

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Have PR Tools, Will Work Efficiently

Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit?  There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]

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Increasing Blog Subscribers, Startup Marketing, and Optimizing PR

Top of Mind Must Reads for the Week of November 13, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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Top of Mind: Must-Reads for the Week of May 1, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing:  It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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