PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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Top of Mind: Must-Reads for the Week of May 1, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. Six Metrics to Measure Your Business Development Program, SpinSucks.com Social Media Marketing:  It’s Personal, HuffingtonPost.com Why Most Startups Don’t Get Press, FirstRound.com Keyword Targeting: A Simple SEO Trick When You Have Two… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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Influencer Marketing: Not Just for the Big Brands

With social-media influencers making up an ever-increasing part of marketing budgets, maybe it’s time for your company to consider cultivating some influence, too? Kim Kardashian pitches products to her millions of social media followers. Grumpy Cat promotes everything from toys to Friskies cat food. Kim and the Cat are influencers who market products for brands… [Read More]

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Kickstart Your Marketing–Do Something New for 30 Days

Google’s Matt Cutts gave a TED Talk in March 2011 about trying something new for 30 days. This is an inspiring video and worthy of a look, if you haven’t seen it already. Why? Because we all need a kick in the pants and, being July 1, it’s a reminder that we are halfway through the… [Read More]

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New Growth in Jobs for PR Pros and Journalists–Content Marketing!

Here’s some good news–the rise of content marketing is creating new job opportunities for PR people and journalists.  In fact, between 2000 and 2010, the Bureau of Labor Statistics reported that journalism jobs dropped by 25 percent while PR jobs rose by nearly 63 percent. The B2B Marketing Mentor blog points out in a recent article… [Read More]

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4 Similarities between PR and Content Marketing

Is content marketing really a new tool in a marketer’s toolkit? Or is content marketing another way of looking at public relations?  Are content marketing and PR similar?  My co-workers and I talked about that in a call earlier this week. What’s the official definition of content marketing?  I checked with the Content Marketing Institute… [Read More]

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