PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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You Oughta Be in Pictures

These days, dear clients, it’s not enough to simply “put out a press release.” You’ve gotta be in pictures. Journalists who responded to the 2017 Cision State of the Media Report survey said they are more likely than before to use images, videos, infographics and multimedia than plain-old data. The media people who participated in the… [Read More]

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What editors and publications are writing about your market? Do research to find out

Are you trying to find out what editors cover your market space? Do you need to know the publications that write about your market?  If so, then it’s time to do some PR research. The PR research tool that does the best job for me lately is IT Database, a compilation of technology publications that… [Read More]

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