Michele Martell is a rare commodity as a community, marketing and legal strategist and implementer. Michele provides business strategy and implementation as an experienced legal, marketing and business executive. She leads digital marketing and social media programs for clients such as Ayla Networks, Echelon, WindSpring and other technology companies. With a background in entertainment and edtech as well as intellectual property law and a focus on innovative storytelling for every screen, Michele has been part of the executive management teams for The Jim Henson Company, Cinedigm Entertainment, SD Entertainment as well as WWE. She can be found tweeting at Austin music shows, food festivals and edtech events or speaking on panels at SXSW on virtual reality issues.
Michele is on the Development Council for the Denius-Sams Gaming Academy at the University of Texas, at Austin. Michele was a 2013 nominee for the Women in Toys Wonder Woman Award, and serves on the WiT Legal Committee. Michele obtained her JD from UCLA School of Law, and her undergraduate degree from Pomona College.