Top of Mind Must Reads for the Week of August 7, 2017
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Here are the articles that we are reading and reacting to this week in the world of PR, content marketing and social media. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit!
10 Public Relations Tactics That Will Make You a Startup Rockstar – Business2Community
How to garner coverage when you’re competing with larger, more established companies for media attention.
The danger in pitching news that isn’t news (And 4 ways to break the cycle) – Muck Rack
Good PR people aren’t afraid to tell clients, ‘No, this ISN’T worth pitching’ — and they work with you on better ideas.
17 No-Cost Ways to Extend the Reach of Your Best Content – Content Marketing Institute (long read)
You spend so much time on the production of new content, it only makes sense to get as much from that time – and traffic – as possible.
$75k for a post Digital Marketing can’t measure: Is Influencer Marketing worth it? – Media Post
Many companies don’t know whether they are seeing a sales uptick, but they’re doing it anyway.
Harness the Value of Your PR Program with 9 New PR Metrics – Martech Advisor
Companies that integrate their PR and content marketing programs have more brand visibility and sell more products and services.