CEO and chief strategist Colleen Martell is an idea-generator who’s always thinking about ways to connect clients with the right audiences, and how to put content to work in multiple ways and on multiple platforms. Colleen uses her superior management skills to lead PR programs, projects and teams for technology, emerging-tech and consumer-tech for Martell clients like Samsung, Ayla Networks, Dolby Labs, Analog Devices, VISA, Echelon, Mohr Davidow Ventures and dozens of other companies.
A tech public relations veteran, Colleen started Martell Communications after she determined that there was a better way to bring clients together with editors and analysts.
Before starting Martell Communications, Colleen opened the San Jose office of Rourke & Company, a Boston-based PR agency. She also managed a business unit at Franson, Hagerty & Associates, a PR agency in San Jose, where she worked with clients in the graphics, networking, telecommunications, semiconductor, and software markets. Colleen also worked the corporate side for semiconductor companies National Semiconductor and Integrated Device Technology (IDT), and for networking company Vitalink Communications Corp.
Colleen is the lead blogger for Martell and has been published in Business2Community, Marketing Profs, Muck Rack, PR Daily, Ragan, and Spin Sucks. She holds a bachelor’s degree in public relations, with a minor in business, from San Jose State University, and has taught courses in Media Writing at the University. She is a member of the Spin Sucks community and the International Association of Women (IAW). She lives in the heart of Silicon Valley with her husband and two sons.