Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

Share

PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

Share

PR Results, Storytelling Tips and Working with Influencers

Top of Mind Must Reads for the Week of September 18, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

Share

Using Live Videos for Storytelling on Social Media

Q&A with Kelcie Scott of Snooze an A.M. Eatery     As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Kelcie Scott, who works in social media marketing at… [Read More]

Share

Martell: PR Must Reads for week of July 31, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, social media and content marketing. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit. Competing in the Time of Programmatic Commerce Advertising Week Amazon’s Alexa may lead… [Read More]

Share

Martell: PR Must Reads for Week of July 24, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.   Do Contacts Really Matter? Debunking the Media Relations Myth – Business2Community This is the age-old… [Read More]

Share

Top of Mind Must Reads for the Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

Share

Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

Share

HCS’s Successful Social Media Campaign for Social Change – Part Two

As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha DeMart, manager of communications and advancement,… [Read More]

Share