Using Live Videos for Storytelling on Social Media

Q&A with Kelcie Scott of Snooze an A.M. Eatery     As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Kelcie Scott, who works in social media marketing at… [Read More]

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Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

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HCS’s Successful Social Media Campaign for Social Change – Part Two

As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha DeMart, manager of communications and advancement,… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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How HCS Manages their Social Media Program for Multiple Brands–Part One

“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heritage Christian Services’ Marketta Bakke, associate director of communications and syndicated columnist, and Samantha… [Read More]

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Prep or Regret! Using Data to Prepare for a PR Crisis (SMMW17)

“Prep or regret!” was the battlecry at Gini Dietrich’s “How to Use Data and Analytics to Prepare for a Crisis” session at Social Media Marketing World 2017. Dietrich runs Arment Dietrich, a digital marketing communications firm in Chicago, and is the lead blogger at SpinSucks.com.  In this day of alternative facts and tweets from President Trump… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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Part 2: Editing Videos on Your Smartphone (SMMW17)

In Part 2 of “Tips on How to Create Great Videos with a Smartphone (SMMW17),” we will talk about editing your video using your smartphone. As I mentioned in Part 1, one of the best workshops during Social Media Marketing World ‘17 was by Justin Brown, from PrimalVideo.com […]

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Tips on How to Create Great Videos with a Smartphone (SMMW17)

One of the best workshops I attended during Social Media Marketing World ‘17 was by Justin Brown, from PrimalVideo.com. His session was great because he introduced us to a step by step process to producing videos using your smartphone. “Use the gear that you have with you,” said Brown.  The best part of this workshop… [Read More]

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From Us to You: Nuggets of Social Media Conference Gold

Top 10 Takeaways from SMMW17

We were among the 4,000 people who attended the fabulous Social Media Marketing World (SMMW) conference in San Diego March 22-24. In terms of star power, this conference has it!  Speakers included “social celebrities” Guy Kawasaki, Mari Smith, Scott Monty, Jay Baer, Ann Handley, Michael Stelzner, Michael Hyatt, Amy Porterfield, Chris Brogan, Mark Schaefer, Sandy Carter, Lee Odden and many others whose names you might recognize.

If you missed the event this year, no worries. We’ve brought back some shiny gold nuggets of ideas for you. Here are our 10 takeaways: […]

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