What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]

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MartellPR Top of Mind

Top of Mind: LinkedIn Video, PR Conversations, and Your Social Bubble

Top of Mind Must Reads for the Week of April 16, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR Top of Mind

Top of Mind: 360-degree Video, Social Media Myths, and Pizza Drones

Top of Mind Must Reads for the Week of April 9, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR SMMW Michelle Henson

Social Marketing is All About Quality and Engagement 

Social Media Tips and Tricks from Down Under As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Michelle Henson, owner of Operite, a marketing consultancy in Australia, about what… [Read More]

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Top of Mind: Impactful Webinars, Content Audits, and the Secret Sauce

Top of Mind Must Reads for the Week of April 2, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR Top of Mind

Top of Mind: PR with Influencers, SEO, and Cryptocurrency

Top of Mind Must Reads for the Week of March 26, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Public Failure, Captivating Stories, and What Not To Do on Twitter

Top of Mind Must Reads for the Week of March 19, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

Top of Mind Must Reads for the Week of March 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Soft Skills, Earned Media, and AI Tools

Top of Mind Must Reads for the Week of March 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Internet Marketing Lead Generation Ecosystem

Our friend Brad Shorr at Straight North is our featured guest this week to tell you more about how to create lead generation campaigns that make an impact. Use their handy infographic as reference! Businesses often say their goal is to “build a better mouse trap,” which conjures up all sorts of images. It means… [Read More]

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