Hone in on Storytelling, Video Content, and Communications Plans

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Have PR Tools, Will Work Efficiently

Have PR Tools, Will Work Efficiently What PR tools and apps do you use on a daily basis? Are you wondering if there are other tools out there that you should add to your toolkit?  There are many low-cost and free tools for PR, social media and content marketing pros. We’ve compiled a list of… [Read More]

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Increasing Blog Subscribers, Startup Marketing, and Optimizing PR

Top of Mind Must Reads for the Week of November 13, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Asking Questions – An Important Tool to Use in PR

Recently, I asked the students in my PR190 Media Publicity Writing class at San Jose State University this question:  When you start your first PR or communications job, what is the one thing that you should remember to do? I had expected to get an answer of “It’s important to always ask questions in meetings. Speak… [Read More]

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Social Media Analytics, Entrepreneurs, and Millennials

Top of Mind Must Reads for the Week of October 23, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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PR Results, Storytelling Tips and Working with Influencers

Top of Mind Must Reads for the Week of September 18, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Press Coverage Yields 3 Keys to a Successful Trend Pitch

Reverse engineering of a successful PR trend pitch  At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies represents a trend.” The reporter’s words came back to me a… [Read More]

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