PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

Share

PR Results, Storytelling Tips and Working with Influencers

Top of Mind Must Reads for the Week of September 18, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing.  These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

Share

Press Coverage Yields 3 Keys to a Successful Trend Pitch

Reverse engineering of a successful PR trend pitch  At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies represents a trend.” The reporter’s words came back to me a… [Read More]

Share

Lean In, not Away, from Privacy and Security in the IoT

Requirements for Connected Toys and Smart Home Products in the Age of the Internet of Things When the US Senate, the Federal Trade Commission (FTC),  the FBI and the European Union all focus at once on security and privacy in the Internet of Things (IoT), it’s time for manufacturers of connected products to read that… [Read More]

Share

Martell PR Must Reads for the Week of Aug 7, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, content marketing and social media. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit! 10 Public Relations Tactics That Will Make You a Startup Rockstar – Business2Community How… [Read More]

Share

Martell: PR Must Reads for week of July 31, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, social media and content marketing. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit. Competing in the Time of Programmatic Commerce Advertising Week Amazon’s Alexa may lead… [Read More]

Share

Martell: PR Must Reads for Week of July 24, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.   Do Contacts Really Matter? Debunking the Media Relations Myth – Business2Community This is the age-old… [Read More]

Share

Top of Mind Must Reads for the Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

Share