Hone in on Storytelling, Video Content, and Communications Plans

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind Must Reads for the Week of July 3, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.  When to Send Article Pitches and Other Important Emails – Copyblogger Avoid Mondays and Fridays! Compare Free Headline Analyzer Tools – Dlvr.IT  Headlines require careful analysis to grab your reader’s attention and maintain it…. [Read More]

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Top of Mind Must Reads for the Week of June 26, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. PODCASTS One of the best podcasts we listened to this week was the Business of Story podcast  with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing… [Read More]

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Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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Top of Mind: Must-Reads for the Week of May 22, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   A Guide to Working With Instagram Influencers, Entrepreneur Sponsored posts should be disclosed. A Guide to Remarketing on LinkedIn, Social Media Examiner LinkedIn Matched Audiences lets you send marketing messages based… [Read More]

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Top of Mind Must Reads for April 20, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.      5 Reasons Why Your Business is Failing in Public Relations, www.inc.com The Difference Between Earned Influence and Paid Promotion | Institute for Public Relations, instituteforpr.org How to Leverage Facebook in Your B2B… [Read More]

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Tips on How to Create Shareable Social Media Images

We all know a picture is worth a 1000 words – but how do you set out to create shareable images for social media? Top social media and marketing influencer Rebekah Radice shared her top tips at Social Media Marketing World 2017. This checklist of actionable items can get you started making highly shareable images quickly!… [Read More]

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